staying relevant means meeting evolving needs. Wild Frontier was specifically intended by Mars Petcare for pet parents who follow the latest human wellness trends – Paleo, Keto, Whole 30 and similar diets.
we built the story around the ‘prey-based food’ which promises an eating experience that’s ‘true to the hunt’ and designed to meet pet’s ancestral nutrition profile. the name connotes the next generation of pet wellness and contextualizes the story in a romantic setting of great outdoors. each pack brings to life the drama of prey in its wild habitat. these evocative scenes not only act as navigation but also draw the shopper in at shelf. Wild Frontier has been rolled out globally.
Wild Frontier is a winner of a Graphic Design USA 2019 packaging design award
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