Mars Petcare: Nutro Ultra

case study

bringing something even more special to specialty

reinventing a sub-brand as a brand new offering

having enjoyed newly found success of the Nutro relaunch Mars Petcare saw an opportunity to further build on its Clean Feeding philosophy by giving specialty pet parents a super premium offering.

Ultra is a culinary experience exclusively crafted for pampered dogs with each chef-inspired recipe thoughtfully prepared with select ingredients.

the beautiful visual language reflects the world of high end farm-to-table restaurants and cook books. the structure itself has an elegant matte and gloss finish establishing it a step above its peers on shelf.

Ultra is a winner of the Gold A’ Design Award 2019 and a Graphic Design USA 2019 packaging design award

how we do it