case study

we innovate with intent, always grounded in a clear purpose and driven to build brand equity.

extending brands and organizations to deepen their impact and shift the paradigm.
  • Frito-Lay

    charting new territory

    stretching four iconic snack brands into totally new channels by creating a pipeline of breakthrough experiences

  • Bacardi

    bold new spaces

    taking spirit drinkers to a new generation of flavored rums and beyond

  • Birds Eye

    turning over a new leaf

    exploring an innovation vision that could rejuvenate a classic brand by leveraging millennial food trends

  • Dannon

    breaking ground together

    partnering with the yogurt lover to conceive new propositions in a category that thrives on fresh thinking

  • Doritos

    igniting growth

    leveraging our design vision to help the global megabrand stay ahead of the game with big, bold ideas

  • Emperador Mexico

    sweetening the pot

    building a pipeline of game-changing product ideas for one of Mexico’s biggest cookie brands

  • M&M’s

    breaking out of the shell

    launching new ways of enjoying America’s favorite mouth-melting confection

  • PepsiCo Beverages

    fresh perspectives

    a deep relationship that has taken us across the organization – from Pepsi, 7 Up, Sierra Mist, Aquafina, Izze, Mirinda, and Mountain Dew to foodservice and more

  • P.F. Chang’s

    craving more

    expanding the menu of delicious “craveable signature” offerings for a brand we created for Unilever

  • Smirnoff Ice

    preparing for takeoff

    creating an innovation strategy and innovation blueprint for a growing global RTD brand in need of organization and focus

  • Stacy’s

    beyond the bag

    taking a better-for-you brand into new occasions and places in the retail environment

  • Starbucks

    getting the house in order

    organizing a fragmented line of RTD beverages into a curated portfolio of ready-crafted experiences

how we do it