case study

reinterpreting health cues

driving excitement in a cluttered retail space demands a disruptive visual language

as consumers increasingly look to dietary supplements to be a component of their healthy lifestyles, CocoaVia® was in the perfect position to grow. however, since it is increasingly difficult to break through the cluttered retail environment, our challenge was to communicate the brand’s unique bloodflow benefits to consumers in an emotionally resonant way—one in line with their aspirations for a healthier lifestyle.

we reinvented the category language, ignited retail buyers’ passion for the brand, dramatically increased retail sales, and stood out on shelf with a simple, powerful message and disruptive benefitvisualization imagery.

Before and After Rebrand

Before and After Rebrand

how we do it