boulder brands

case study

defining a complete portfolio vision

a pioneer in healthy eating rounds out its brand roster… ready to keep rolling

Boulder Brands, pioneers in the food revolution, approached us with an ambitious challenge: to simultaneously define the future vision for its leading brands – Udi’s, Glutino, Smart Balance and Earth Balance – and establish clear roles for each one within the company portfolio.

by tapping into emerging food trends and working with consumers to understand their changing eating behaviors – from “problem to fix” to “positive lifestyle choice” – we defined a distinctive point of view for each of the brands within the natural food category as well as the Boulder Brands portfolio. the result is a compelling vision to direct and inspire communication, expression and activation.