our little rebellion

case study

with the exponential rise in healthy snacking, one of the category frontrunners, PopCorners, had the opportunity of leveraging this consumer-led movement. however, growth was limited by being associated with a specific product form.

we saw the potential in taking this “oneproduct proposition” and transforming it into a portfolio brand with a meaningful mission that not only emotionally connects with consumers, but enables purposeful innovation and future growth.

by building Our Little Rebellion – a powerful new umbrella brand to hold an entire family of products together – we gave the brand a game-changing edge as leader in the food revolution in the US and the UK, with a strong and differentiated point of view on snacking.

Before and After Rebrand

Before and After Rebrand

how we do it
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