our little rebellion
with the exponential rise in healthy snacking, one of the category frontrunners, PopCorners, had the opportunity of leveraging this consumer-led movement. however, growth was limited by being associated with a specific product form.
we saw the potential in taking this “one–product proposition” and transforming it into a portfolio brand with a meaningful mission that not only emotionally connects with consumers, but enables purposeful innovation and future growth.
by building Our Little Rebellion – a powerful new umbrella brand to hold an entire family of products together – we gave the brand a game-changing edge as leader in the food revolution in the US and the UK, with a strong and differentiated point of view on snacking.
please fill out the form below to request a case study.