Catherine sets the vision for the business and leads the strategic direction for all of our work. drawing on 25 years of branding experience across a multitude of categories, Catherine has a unique ability to take complex challenges and create simple, elegant solutions that shift the way people think about their business – making her a trusted advisor to some of the world’s best marketeers. a true pioneer in the business of branding and innovation, Catherine came to New York in the late 90’s to set up the US office of a renowned British branding firm, and quickly established her reputation as a thought leader in brand strategy, architecture and innovation. she formed clarkmcdowall with Paul in 2000 to unleash the potential that comes from connecting creative minds. born in New York, raised in Paris and trained in London, she has an innate understanding of the global stage.